Check out Archived Coverage, Links

In addition to the  articles and stories on this main page, we have past press coverage, links to related conferences, and contributor blogs archived in our Press and Links pages. Be sure to check them out.

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Guest Post on the Learned Fangirl

In his guest post on the Learned Fangirl, Sam Ford discusses the “world without end” unique to soap operas. However, with the rise of ratings declines and network cutbacks, U.S. soaps and their “world without end” face an uncertain future. For more of Sam’s post, head over to the guest post here.

The Soap in “Soap Opera”

With more companies turning towards digital media, Sam Ford offers a look at how this avenue can save the struggling soap opera. Read this Fast Company piece.

Soap what?

Lynn Liccardo, one of our contributors, wrote a piece last year about We Love Soaps ratings of the top 25 soaps. This got Lynn thinking about who gets to define a soap now and what it means. You can find this piece, and some of her other work, on the Red Room. For more of her work, check out the Links page.

“Thought Leadership” and Collaboration

“In order to have truly strategic social media presences, brands must take ownership of their social media presence but also truly collaborate with their partners on developing both strategy and execution.” – Sam Ford

In his regular blog, Sam Ford shared his thoughts about social media and ‘thought leadership.’ Writing from his experience at last year’s SXSW, Ford discusses the nature of collaboration and the line between ‘collective knowledge’ and ‘owning’ a topic through expertise and specialization. He also discusses his panel with co-editors C. Lee Harrington and Abigail DeKosnik. Check it out here.